Using Reflection to Bind Business Objects to ASP.NET Form Controls

This looks like a really useful way to simplify databinding ASP.NET controls to a generic business object. I've yet to use this in a fully fledged live project and so I'm not sure how accurate their performance metrics are. Off the top of my head I think I would implement these two methods 'BindControlsToObject' and 'BindObjectToControls' in a new class derived from the Page object, but whatever takes your fancy really.